The thing about netiquette is that as far as being respectful and mindful of who you represent as a college student, nobody actually cares. That's the long and short of it. Whether or not a college, for example, is put in a bad light because of your actions, most students don't actually care; that's the college's problem, not theirs. Now it MIGHT be their problem if the college decides to do something about it, but ordinarily, they don't because colleges don't monitor what a student does on the internet, not in any dedicated or caring fashion. For instance I could chat it up with my internet buddies and tell them out my college is horrible and dumb, but the college doesn't monitor that, and as far as I care, I have no reason to use netiquette.
Netiquette is for those who know they're being monitored, watched, or judged, and who desire a positive outcome from that supervision. It's a formality that most students forgo in favor of freedom of speech and expression. I'm inclined to go the same route myself.
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