Media Review #2
The song I doing
is Here it Goes Again by OK
GO. This music video really catches your
eye for how insanely simple it is but so clever at the same time. The treadmills are a simple connection to
the lyrics in how a treadmill is continuous and match up with the lyrics
“Oh here
it goes, here it goes, here it goes again
Oh, here it goes again
I shoulda known, shoulda known, shoulda known again
But here it goes again
Oh, oh here it goes again.
Oh, here it goes again
I shoulda known, shoulda known, shoulda known again
But here it goes again
Oh, oh here it goes again.
The camera is from
the same fixed point the whole video, adding to the simplicity that they could
actually film the whole video with no crew whatsoever if they’d choose. The audience for this video is everybody, OK
GO has built their brand of music videos to appeal and entertain
everybody. Their narrative can be as
creative as their minds can imagine.
Although I don’t think there’s this super deep message or meaning behind
the video, I think its important because it brings fun and laughter and awe
into our lives, and those values are priceless in themselves.
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